Lead Generation Strategy: Thinking the Strategy Before the Tools
It is tempting, in modern prospecting, to dive headfirst into…
Combine digital performance and social impact to move mental health forward, one step at a time.
Un pas pour ma santé mentale is a running event held in the Saguenay region, with 100% of profits donated to organizations working in mental health. Beyond the athletic challenge, the event aims to mobilize the community around an essential cause and foster social engagement.
As part of our support, our goal was clear: increase the registration rate, promote the foundation’s mission, and amplify its visibility on social media. We implemented a targeted Meta Ads (Facebook and Instagram) strategy and ensured social media management, both in terms of content and visual consistency.
Result: increased visibility, higher conversion rates, and meaningful support for a cause we deeply care about.
To support the event and reach registration goals, we deployed a two-pronged digital strategy: Meta Ads and social media management. The ad campaigns were designed to maximize reach among local, engaged audiences, with messaging adapted to different user journey phases (awareness, registration, reminder).
In parallel, a structured editorial calendar ensured ongoing activity on the event’s social media, already supported by an active community, with informative, engaging, and visually aligned content.
This approach secured constant visibility, strengthened engagement, and encouraged action — all while preserving the foundation’s authentic and accessible tone.
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