Lead Generation Strategy: Thinking the Strategy Before the Tools
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Combining expertise, agility, and collaboration to support the success of large-scale projects.
NumériQ is Québecor’s digital expertise hub, dedicated to the creation and management of high-profile brands and digital platforms. A true innovation lab, NumériQ develops and evolves digital properties such as Le Sac de chips and Silo 57. With its know-how, the NumériQ team plays a key role in Québecor’s ecosystem by producing engaging content and optimizing the performance of its platforms to reach and retain targeted audiences.
In this context, Webize was commissioned to support NumériQ in carrying out strategic projects requiring both advanced technical expertise and the ability to integrate directly into their teams. Our role was to support the evolution of their digital platforms by providing concrete, tailored solutions in a complex and constantly evolving technological environment.
To support the growth and performance of its digital ecosystems, Webize was tasked with contributing to several strategic projects spanning the web, mobile, and connected TV.
Our mission: strengthen internal capabilities by integrating technical expertise able to tackle complex challenges, optimize development processes, and deliver high-performing digital solutions. Through an agile approach and a deep understanding of both business and technological issues, we helped accelerate the rollout of key projects and ensured their quality, while maintaining perfect alignment with NumériQ’s commercial and architectural objectives.
Placing a specialized resource directly within internal teams fosters a better understanding of issues and reduces delivery times.
Synergy between internal teams and external consultants helps better anticipate obstacles and quickly find tailored solutions
Adapting development methods to the real needs of the project ensures greater flexibility and results aligned with business and growth objectives.
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They entrusted us with their projects
Their team demonstrates great professionalism, the ability to identify functional and strategic needs, and mastery of Agile methods, ensuring quick adaptation to changes and effective management of priorities.
Alexis Bolduc Technical Director, Development NumériQ, a subsidiary of Québecor