Marketing Data Analysis

Turn your data into long-term strategic decisions

Marketing data analysis is a powerful lever to optimize your strategies and maximize your return on investment. By leveraging data from your campaigns, audience, and online performance, you can make informed decisions and adjust your actions based on your customers’ actual behaviour.

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Our Methodology in Marketing Data Analysis

Marketing data analysis relies on a rigorous approach to fully leverage available insights and improve your actions’ performance. Here are the key steps we follow:

Data Collection

We gather data from various sources (website, social media, CRM, advertising, etc.) to get a comprehensive view of performance and audience behaviour.

Data Preparation

We clean and structure the data to ensure its reliability. This includes removing duplicates, correcting errors, and transforming data into usable formats.

Exploratory Data Analysis

We analyze the data to identify trends, understand user interactions, and detect optimization opportunities.

Applying an Analytical Model

We select the most appropriate analytical methods (segmentation, prediction, correlation) to extract relevant insights and guide strategic decisions.

Evaluating Analysis Results

We measure campaign and marketing action performance through key indicators (KPIs) to identify areas for improvement.

Results and Recommendations

We provide detailed reports and actionable recommendations to optimize your strategies and maximize your return on investment.

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Why is Data Analysis essential ?

88% of marketers say leveraging data significantly improves campaign performance. A data-driven approach allows you to better understand your customers, optimize actions, and increase profitability. Make decisions based on facts, not assumptions.

Turn Insights into concrete actions

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Why is Marketing Data Analysis Essential for Your Business?

Analyzing marketing data is a goldmine for effectively driving your growth. It allows you to refine your understanding of customer behaviour and precisely adapt your strategies. Here’s why it’s essential:

Why is Data Analysis Crucial ?

Regardless of your business size, data analysis is a must-have to optimize your marketing strategy. It helps identify what truly works, allocate budget to the most effective actions, and maximize ROI. Without accurate insight into key indicators, you risk investing blindly. Leveraging your data allows you to refine targeting, personalize campaigns, and adjust efforts in real time to achieve measurable, concrete results.

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Few Questions about Marketing Data Analysis

We analyze data through tools like GA4 or Microsoft Clarity, including advertising campaigns, web traffic, social media, CRMs, and eCommerce performance.

We use advanced solutions like Google Analytics, Google Looker Studio, ad platforms, and BI tools.

We evaluate performance through key KPIs such as conversion rate, acquisition cost, ROI, and customer engagement.

Ideally, data should be monitored in real time with regular adjustments, while deeper audits can be done monthly or quarterly.

Absolutely. Performance analysis helps identify the most engaging formats and tailor messaging to audience expectations.

Use reliable tracking tools, automate data collection, and structure the data to extract meaningful insights.

Have a project in mind? Let’s talk!