Lead Generation Strategy: Thinking the Strategy Before the Tools
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A complete digital ecosystem serving performance for Igo Pro
go Pro is one of the largest distributors of maintenance equipment and products in Quebec, recognized for the diversity of its offer and the quality of its service. The company serves a varied clientele, from industrial businesses to municipalities, including the institutional sector. In addition to its expertise in specialized equipment, IGO also offers a wide range of safety shoes.
In a context of growth and digital transformation, Igo Pro wanted to have a high-performance, scalable website perfectly aligned with its internal operations. The objective of the mandate was clear: to deliver a complete platform, both robust in terms of technology and optimized for conversion. The goal was to ensure smooth integration with their existing ecosystem, particularly their NetSuite ERP.
Without advertising or active marketing efforts, the site quickly generated tangible results solely thanks to a well-thought-out SEO structure, optimized technical architecture, and fully custom-written content.
In the first weeks following the launch, the new site recorded a significant increase in organic traffic, better indexing of product pages, and a notable increase in incoming requests, proof that performance starts with a solid foundation.
All the website content, from product sheets to category pages and institutional texts,was entirely written by our team. The objective was twofold: to showcase Igo Pro’s expertise and optimize each page for natural referencing (SEO).
Each description was designed to meet user expectations while respecting the technical requirements of B2B and B2C e-commerce.
To meet the operational requirements of a distributor of this scale, we developed a fully customized system, built on AWS (Amazon Web Services), designed to ensure the platform’s stability, performance, and scalability. This tailor-made infrastructure enables automatic data synchronization between NetSuite (ERP) and the website developed on WordPress, notably for product management, stock quantities, and prices.
This robust architecture allows Igo Pro to efficiently manage a complex catalogue while ensuring a smooth experience for users and maximum autonomy for internal teams.
Distributors using generic descriptions from suppliers go unnoticed by search engines.
Even in specialized distribution, clients want to understand, compare, and decide before talking to a representative.
Distributors who synchronize their site with real-time inventory and pricing gain efficiency and credibility.
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They entrusted us with their projects
Cynthia and her team at Webize really transformed our marketing. Cynthia brings vibrant and honest energy to every exchange and takes quick action. From strategy to execution, everything is done with creativity, rigour, and efficiency. I highly recommend her to anyone looking for tangible results with a reliable and committed partner.
Maxime Mathieu VP Strategy, Innovation & E-Commerce iGO Inc.