Lead Generation Strategy: Thinking the Strategy Before the Tools
It is tempting, in modern prospecting, to dive headfirst into…
Bringing the power of digital to Groupe Agritex’s sales strategy
Groupe Agritex, which operates 12 John Deere branches across Quebec, wanted to increase the visibility of its compact and lawn tractors while shifting its marketing efforts toward concrete, measurable actions.
To achieve this, we developed a comprehensive digital strategy designed to maximize reach across all online channels. From active search on Google to targeted audiences on social media and local SEO optimization, every action had a clear goal: generate qualified leads and attract the right customers at the right time.
The result: a consistent and conversion-driven online presence aligned with their business reality.
At Agritex, every digital initiative needed to deliver concrete impact at the branch level. By relying on a data-driven approach, we implemented a robust tracking structure capable of accurately measuring each channel’s performance.
Whether through Google Ads or Meta advertising, the entire strategy was designed to drive qualified traffic, monitor user behaviour, and adjust in real time. This level of precision allowed us to focus on what actually performs and deliver results that align with the business objectives of such a large and operational network like Agritex.
For Black Friday, our objective was clear: achieve better results with the same ad spend. By optimizing Meta campaign structure, aligning messages, and tailoring targeting to specific purchase intent, we increased online sales by 73% from November 1 to December 31without increasing media spend. The ROI was evident with a ROAS of 10:1, proving the impact of a well-aligned strategy between content, channels, and critical buying periods.
The main objective of the mandate was to generate an increased volume of qualified leads for Géoservices Climatisation’s residential services. To achieve this, we implemented a multichannel strategy combining Google Search, Performance Max, Bing, and Meta advertising.
The Search campaigns made it possible to capture the direct intent of users at the moment they were actively searching for a specific service, while Performance Max intelligently expanded the reach by leveraging the entire Google ecosystem (YouTube, Gmail, Display, Discover) to reach similar audiences and generate new opportunities.
At the same time, Facebook and Instagram ads were used to increase local awareness and stimulate demand, notably through visual campaigns focused on the client’s needs and brand image.
This cross-channel, data-driven approach made it possible to optimize the acquisition cost while ensuring a constant presence throughout the customer journey.
In the agricultural sector, demand fluctuates significantly throughout the year. Being visible at the right time—before peak season—can make a major difference in sales.
Technical specs matter in the agricultural sector, but they’re not enough. Buyers need clear explanations of the product’s purpose, use cases, and who it’s for. The product doesn’t sell without the right content
Even when purchases are completed in-store, most buyers first consult the website. It needs to reflect the quality of service and product offering. Online experience impacts in-store sales are important
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