Lead Generation Strategy: Thinking the Strategy Before the Tools
It is tempting, in modern prospecting, to dive headfirst into…
A Strategic Partnership for Digital Growth Aligned with Business Goals
In a period of growth, GéoServices Climatisation wanted to structure its digital marketing to better support its business objectives: generating qualified leads, recruiting staff, and strengthening its online presence.
The GeoServices marketing team was looking for a partner capable of providing strategic expertise, hands-on operational support, and measurable results. Webize was tasked with optimizing digital performance while supporting the internal team every step of the way.
This mandate was driven by a simple conviction: what isn’t measured can’t be improved.
By implementing a rigorous tracking structure, we were able to analyze each marketing action and adjust levers in real time. SEO, Google Ads, and conversion tracking were combined coherently to deliver results aligned with GeoServices’ business goals.
The main goal of the mandate was to generate a higher volume of qualified leads for GéoServices Climatisation’s residential services. To achieve this, we implemented a multichannel strategy combining Google Search, Performance Max, Bing, and Meta advertising.
Search campaigns captured direct user intent at the exact moment they were actively looking for a specific service. Performance Max intelligently expanded reach by leveraging the entire Google ecosystem (YouTube, Gmail, Display, Discover) to reach similar audiences and generate new opportunities.
Meanwhile, Facebook and Instagram ads helped increase local brand awareness and stimulate demand through visual campaigns focused on customer needs and brand image. This cross-channel, data-driven approach optimized acquisition costs while ensuring a consistent presence throughout the customer journey.
Beyond lead generation, we also deployed specific actions to increase brand awareness.
Audio ads on Spotify reached users in their daily lives through an immersive and memorable format, while Meta awareness campaigns maintained a consistent presence in the news feeds of target audiences.
Result: A more visible brand, firmly anchored in the minds of consumers—even outside peak seasons.
The main goal of the website redesign for GéoServices Climatisation was clear: improve Google rankings, generate more organic leads, and strengthen online brand visibility.
To achieve this, we completely rethought the site’s architecture based on SEO best practices:
HVAC companies often target local clients looking for fast and efficient services. Keyword adaptation must reflect this.
Well-targeted ad campaigns capture attention at the right moment and with the right audience—whether for urgent needs or to build awareness.
Air conditioning or heating systems are considered purchases: consumers compare brands, read reviews, and look for guarantees before buying.
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